Sherman's Affiliate Money Magazine

You may have heard of the term list building and its usually associated with online wealth. The successful list builders have a good relationship with their subscribers and this list is often responsive to new offers available. For example, some lists that im subscribed to are new playstation 3 games where we can preorder for additional discounts when the dealer brings new titles in. 

Here're some of the customer lists you can look to build online.

1. The Mass Consumer lightning list that makes 6 figures a year

This kind of list is usually associated with products that earn you anywhere from usd18 to usd90. You will be wanting to build a list that purchases immediately after opting into your list.It can be a dating program, muscle building, male enhancement products, insurance. All consumer type products are workable here. This money can be made  quick and when you have a list building campaign that works, there isn't much to do afterward until something like the google slap comes along 3 months down the road, by then, you'd have earn a good amount of money online and ready to embark on a new product.

Such list are usually built with paid advertising such as pay per click marketing, media buys, ppv, display, banner advertising.

Its a good idea to promote recurring billing products because as compared to a one time commission, you get to earn a few times over the long run. When promoting recurring billing items, its important to take note of a few things.

1. Recurring Billing Items That Are Hidden Cost.

Some items have their cost hidden in the terms and conditions. These items can be quite profitable, however, they need to be within the VISA guidelines. Its easy to get in trouble when there are enough complaints against the item. Right now, the industry is in a midst of change regarding this sort of billing, so do be careful if you intend to promote these items. Lawyers can contact the networks that you're working with and they may contact you to take down your site. Some marketers that promote such items do inform their customers to study the terms and conditions before they purchase. Such responsible marketing is good for the industry.

2. Informed Recurring Billing

Informed recurring billing keeps the customer informed before they purchase. This allows the customer to know what they are in for. It could be fresh content updated every monthly, or a health product shipped monthly. You can normally expect a customer to stay with the purchase for at least 3 months.

For all online internet business owners, starting out as an Entreprenuer is mostly a lonely road.

If my experience and others who have started their own niche business is anything to go by, it always starts with a dream. Whether it be working at your own time, working from anywhere in the world, waking at 10am while everyone is rushing to work, or just plain getting financially well in just under a year.

Once we have made up our mind, we sling a backpack over our shoulders and start walking.

Those that finally make it, usually stand out as leaders in their own vertical. If someone decides to go deep into a vertical such as property, modded cars, professional travel blogger, online mlm, dating, they will earn more then most of their peers.

However, before we get ahead of ourselves, it will not only take an understanding from your family, it takes endurance to last the race. 

It also takes desire, alot of it.

Adwords quality score - The quality score is awarded by Google to determine how relevant a landing page is to their searches. If the quality score is high, the lower the cost is. Often once a page has been visited by the google bot, if it has a bad quality score, the QS is going to stay that way, which is not a good thing because it translates to expensive clicks which can be unprofitable for a business. If the QS is high, its going to be profitable UNTIL, your page goes through a google manual review. When this happens, the campaign might get hit by what is known as a google slap. The bids will then fall through the roof and one will need to pay for clicks that are no longer profitable, anywhere from $1.50 and above.

Adwords click thru rate - Google can give a good QS to a landing page of about 7 to 10 upon 10. Over a period of 24 hours, should the CTR of a keyword associated to an ad be too low, the QS can fall to 2. This will almost immediately translate to bids that are far too high to sustain the ad running. While choosing a keyword that is too broad and has too many searches, the CTR can very quickly fall way too low, resulting in high bids.

Working with rebills - Rebills is something that google is not too keen to have on their advertising platform. This is because there're too many complaints about charges that should not be. Its suggested that if you run rebills, try not to run it on google adwords.

1st Manual review - Sometimes, an ad will not show for more then a few days. This normally happens to new google adwords accounts. When this happens to you, either wait for the review to occur or, you can write to Google Adwords support and request for a review that your ads are not showing. That can help expedite your ad to show.

Adwords OPPORTUNITY Tab - This gives you suggestions for keywords that are closely related and helpful for your campaign. With these suggestions, some might be good, some not, so be sure to be selective about the keywords that you decide to add to your campaign. It can be the difference between a couple $100 extra and a campaign loss.

These are the kinda problems the higher then average earners will face. If you're doing $500 to $1000 a day, that's good, then there're some that do $5000 per day, even better then.

1. Accounts Get Banned - There's been a major clean up over at Google Adwords. The life time ban from using the google platform has affected MANY online marketers. It does not only affect those that run the google biz type of ads, those that run poor quality acai ads, funky rebills as an affiliate are also hit. For most affiliates that have lost their adwords account, getting back into the adwords game requires tons of new credit cards, and learning how to clear cookies from your computer. Not for the faint hearted.. 

But if you have a campaign with Adwords that's earning $1000 per day, its worthwhile to get back in to the game with the big G. If you're new to online marketing, try using MSN and Yahoo instead, get some exposure there before tackling the Google giant.

2. Campaigns Get Deleted - This happened to a friend. He was an overachiever and created 10,000 keywords in 1 day in a span of 12 hours. Along came an admin who deleted the entire campaign and banned the acccount.

3. Leads Get Shaved - This happens in the CPA marketing industry. The most one can do is write in to the network and trust they'll look out for your interest by crediting you with leads that were lost. Most of the time, you can expect a return of 1/3 of the actual sales that was lost.

Will have some new online marketing tips out next post, meanwhile…Enjoy this!

Just back from China, and thought i post in case some folks thought that im out of commission. Im still alive and kicking. There's been a clean up over at adwords on how one can advertise on their network. Here's some insights.

• No advertising of biz ops, such as google biz ops.
• Suspension of adwords account that promote thin affiliate sites.
• Health products are still allowed.

If you're thinking of going into the biz ops, I recommend don't unless you know a thing or 2 about adwords, have an "ALTERNATIVE" method of selling biz ops, and have some back up traffic sources. Some folks have been doing pretty well with them, and make around $17,000 to $100,000 per month.

That's it, running late to pick up someone, wil talk soon,

Here are a couple of ways to get paid from the networks, withdraw your cash from your local ATM and spend it on your daily needs. Let's have a look.

1. Paypal Masspay

Tip: This mode of payment will have your commissions paid to your paypal account. From your paypal account, you can withdraw your money to your banking account.

2. Check

A paper check is sent to your home, where you'll cash in your check and withdraw the cash from your ATM.

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 Update: The Final 10th June Results

Ever wondered if a paid advertising campaign was working and whether to continue or stop the campaign? If you're ever in such a scenario, the campaign is breaking even or just slightly profitable, and that's not a good place to be when doing PPC.

I'll describe a couple of things you can do as well as typical scenarios.

1. Delete all the keywords that are too expensive. ($0.50, $0.90, $1.50 onwards) 

If you cannot afford to bid on expensive keywords, don't force yourself to. 90% of the other advertisers are probably suffering. In niches im in, I do have a mental recollection (PPC Bully does help) of which ads are new and which ads have vanished. Most of the ads bidding for expensive keywords will vanish in less then 7 days. Even those will good conversions will end in 20 days.

There're 2 kinds of expensive keywords.

Here's one question that we see in forums. Should we bid high for keywords on a new campaign?

Sometimes people bid high in order to achieve any of the following.

• To get their keywords activated.
• To quickly study where converting ads are showing up on the content network.
• Good keywords often cost more, bidding high allows them to discover the higher cost keywords that convert.

Once the keywords are activated, to see profits, they'll discard the keywords, placements that aren't performing and slowly bid down on their keywords.

The downside of this method is that its an expensive route to do PPC, not necessarily good for the brand new online marketer.

My own preference is that its better to err on the conveservative side and start of campaigns small, slowly building them up over time, say every alternate day.

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Imagine a new adwords advertiser with a keyword quality score of 7 after loading up a campaign while your ad has a similar keyword quality score of 7 as well.

If the advertiser's ad is new, his domain is new, Adwords will charge him $1.67.

If you have good adwords account history, you'll only need to pay just $0.43.

So if you' come across an advertiser that's supposedly paying for premium position for a premium keyword, don't assume he's paying $2.00 a click.

You and I as new comers wanting to advertise for that premium keyword may have to pay that amount. The current advertisor may already have sufficient good credit score built with adwords and only paying peanuts for a premium keyword, allowing profits of $15,000 - $30,000 every month.

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Especially for Adwords, the main page requires unique content or otherwise modified content that mean the same thing, never word for word with another PPC landing page.

By producing unique and about 500-1000 word content on your domain main page, you will almost never get google slapped. And by that I mean paying $8 to $15.00 bids. The google review team will often look over your main domain page to see if its some cookie cutter site, comparing it with another landing page on the Adwords PPC network advertising for the same keyword.

If it does resemble, your keywords will be hit by $8.00 - $15.00, while the original site gets the low bids.

Google understands that people who pay for clicks must generate some sort of revenue. So while they want advertisers, they can't have 20 advertisers advertising the same message word for word.

Imagine a searcher clicking on 8 ads and visiting landing pages that are exact copies of each other. Because the ad is most of the time different, the searcher's expecation on clicking the ad would be a landing page providing content that is different, a contrasting view perhaps.

Before we begin: If terms like negative matching, acronyms like PPC and long tail keywords sound alien, do set yourself up with this step-by-step course 1st >>

Lets dive in…

Question: How much should we set aside to see good profits in Affiliate Pay Per Click Marketing?

Rule of thumb, if you plan to bid on 1000 keywords, you will want to set aside a budget of around $1000 and 7 days to test and get data.

Having many keywords or even long tail keywords may seem profitable, however, the truth is long tail keywords can be1 hit wonders plus you'll be spending more money weeding out the non profitable long tail keywords.

When doing PPC, its important to note a few things.

1. Set aside a budget of $500 - $1000.

1st thing is to set aside $500 - $1000 to do PPC, especially if you plan to market products from the CPA or any other affiliate network. This is because keywords that center around products within the affiliate networks often will cost a premium if you plan to do search marketing and direct linking. Keywords surrounding these products will often convert, but will cost a premium. Its possible to earn a 50% ROI. So if you spend $1000, you can expect to earn around $1500, with $500 profit, in 15 days.

What happens if you don't have a $1000 PPC fund, then its best not to go for the obvious keywords that are making money. Leave that for the big boys that have Huge Limits on their credit card. Without a large PPC budget (say $3000 to $10000 per month), you probably can't survive sufficient clicks on the big keywords to test conversion, adjust bids and become profitable.

Some clicks can go for as much as $3.00/click and that's because these affiliates know their numbers and are prepared to earn less.

Some affilates break even on the big keywords and build a list where they will earn from the backend.

However, if you're starting with a smaller budget, it doesn't mean you can't be profitable. In fact you can be more profitable by doing a little extra homework.

Objective: Identify a problem then identify a product that solves that problem.

1. To look for problems, visit these sites:

-Yahoo Answers
-Wiki Answers
-Forums where people hang out. Read what they're "unhappy" about.

2. Bear in mind what people need, then write an article with a problem solving approach.

The article must have a SEO headline. An SEO headline is usually the "problem phrase"
Think of what you want to sell. If you want to Anti Dustmite bed pillows, the article
could go like this.

—–Example—

A good Pay Per Click Marketing ad can give us quality instant traffic and immense Profits.

Google Adwords gives us  4 lines to make an impact on an audience going through the search engines. When crafting ads, the rule of thumb is that we want to include the keyword in the Adwords Ad.

This allows the Ad to be bolded which is supposed to capture the audiences attention.

However…

Issues arise when 9 other ads in the sponsored search do the same. When that happens, the method becomes diluted and this technique in fact works against you.

Here's an example for the keyword "Online Dating":

Affiliate networks terms and conditions vary from network to network. What is permissible on one network may not be allowed on another.

Some networks allow you to get away with minor repercussions, others will simply close your account.

The stricter Publisher terms include:

1. The Use of Non-Publisher Owned Web Properties/Sites/Pages to Promote Advertisers. Other than paid search, publishers may only promote advertisers on Web pages/sites/properties that they, themselves, own or operate. Publishers may not place affiliate links/tracking code, nor promote Web sites that contain affiliate links/tracking code, in or on third-party: forums, message boards, blog comment areas, classified advertisement services (such as CraigsList.org), etc., unless given permission from the third-party to do so.

Thoughts: Affiliates may fall victim to this clause. Some networks allow forum posting as a means of driving affiliate trafic, some don't. Take special care of this clause. It can lead to account closure.

2. Use of Trademarks, Service Marks, Copyrights, Brand Names, etc. Publishers may not use any advertiser trademarks, service marks, branded terms, URL, etc, in any promotional method, unless the rights-holder has given specific permission for publishers to do so.