Case Study: Thoughts To Have When Scaling Optimising Clickbank Accounts

Test Date: 9th March 2013

Traffic: Pay Per Click

Revenue Objective: To Scale and Optimise a Campaign from $90 to $900 a day

Target Profit: $1200 a day

Those that are full time PPC marketers will know that the ROI is usually very high. Think  spending $300 to earn $900, that's $600 profit. Its the easiest to start with and the cost is much less compared to other forms of paid marketing. Low Risk, High Return, that's like having your cake and eating it too!

Below is a snapshot of my clickbank account captured on March 23th 2013 . You will notice from 9th March to 13th March 2013, I had been running marketing tests.

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How To Scale and Optimise Earnings..

There are a few ways to scale and optimise earnings, lets go over 2 things you can implement quickly:

1. Expand into Countries outside the USA

Lets say you're doing a diet product promoting it in the USA, that product earns you 100% ROI. That means you spend $100 to earn $200 revenue, thats $100 profit.

(In Pay Per Click marketing, such ROI is quite typical.  You will find some elite PPC marketers able to spend $500 to earn $2500.)

The simplest way to scale, would be to create a SEPARATE campaign and target another country, say the UK.

Do not mix up the campaigns demographics up. I never do it that way, and I doubt the elite PPC players do it too.

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Consultation: Lost Your BingAds, Adwords Account and Want It Back?

"Sherman, Im no longer able to advertise on Bingads and Adwords :( "

How Do I Know If My Account has been Banned? I did not get any error or email message.

Some scenarios where your account gets locked up and you're unable to use the Adwords or BingAds service again.

BingAds Ban

You'll find that you're unable to log into the account and are booted out to the main log in page. This means your account has been flagged as fraudulent. BingAds can append a .fraud at the end of your username.

Most will try calling in to BingAds support line. They'll inform you need to wait 3 days for a reply from Billing. 5% of the cases will get the account back, 95% will not be able to get back the account. Basically, you can expect a cookie cutter email that says "After review, we are unable to reinstate your account…"

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Have You Seized The Day? Have You Seized The 14 Hr Window To Earn $1000/Day?

I was setting up a campaign 3rd Oct 2012 when this came to mind…

In Affiliate IM business, time is money from 10pm singapore time all the way to 12 pm the next day.

If the lines are not cast and set, we just lost the chance to earn $1000 during that 14 hr window.

Plus-In this business, top affiliates test ideas fast, test often, and do a realistic $100,000 – 200,000 in 1 year.

Its been a roller coaster ride of Downs and Ups…

The Downs - google slaps, adcenter bans, advertisers not paying, confidential market data and expertise "ninjaed" by ex-associates

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Mindset and Income Goals

When securing an "income from home", we need to have a short term and a long term income goal in place.

  • Short term goals allow you to sustain for at least a year. The income one should expect from a short term goal should be in the $xxx,xxx range for the 1st year. This income won't last forever. Things move really fast on the internet. Back in the day, it wasn't too hard to just slap some traffic with an offer and become a millionaire in a year or less. Those that aimed really high, still have incomes to this day. There're also those who have gone back to day jobs after the easy money dried up and changes in compliance by the main stream traffic providers.

  • Having a long term goal, means planning a year in advance what you intend to achieve. However, you can't have any long term goals without securing the immediate future. They both go hand in hand. Having a long term goal, 2-3 years into the future will set you up comfortable with the car you dreamed of and the home you've always wanted.

  • When making $500 a day profit, that comes to $15,000 a month. That's pretty decent money. However, rather then go all out to spend it, re-invest that money back into new ventures. If that means living on $1500 a month, with no car.. so be it. Save the cash and live like a pauper even though you know your bank account is flushed with cash. In a tight economy, cash is king. When property goes south, you'll be glad to have saved that internet monies and have the ability to invest in valued low priced assets where rent is at least 0.4% of the purchase price.

  • Once you have found success, contribute some of that success to other successful people. Leveraging on others strengths, research, networks, partnerships, you hedge the risk of failure. However, to get into the club of successful people, you need to have something to bring to the table. Short term success allows a foot into that door.

  • Build out your business. As a marketer there're so many ways to diversify. This can range from learning about multiple traffic sources, to branching out into physical products of your own. The permutations are endless. The best part is, as a Professional Marketer, the ball is always in your court because Marketers are the ones that bring in the $$$$.

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Prometheus 2012 (Spoiler)

The Engineers were trying to create an army of ALIEN XENOMORPHs, the creature you see bursting out of the Engineer's body at the end of the show.

Human/Engineer DNA combined with the Giant Squid creature is required for this. The giant squid would enter a human orally and after a few hours, an Alien Xenomorph would form and burst out of the human body.

In order to mass produce an army of Alien Xenomorph, The Engineers sacrificed a single Engineer knowing that in time, his DNA would populate the Earth with billions of humans.

Humans they needed to fuse with the Giant Squid and create Alien Xenomorphs.

The Engineers would visit Earth from time to time to check the population count.

Finally, on the day when they were about to come back to earth with their black biological liquid (the black liquid that transforms earthworms to snakes, reanimate corpses, causes mens sperm to impregnate women with baby alien squids) and farm an army of Alien Xenomorphs from Humans + Squids, something happened on board the Engineers ship that prevented this from happening.

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3 Tips When Growing Into A Niche

1. Here's how website marketing looks like from my view, when I start.

We 1st start out testing 4 websites.

You'll find that there out of 4 sites, there will one particular niche that you do well in.

Do well means you may not be the best, but you do well because…

  • not many competing products

  • in a country where people have ability to buy online

  • in  country where the language is a barrier for your current competition who thus cannot advertise in your country or find it hard to.

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Global Domains International Question

Question: hi sherman, just to check how do earn commision? through? i'm not very sure about how it goes about. Much thanks!

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Call To Get Your Adwords Account Back…

Even legit companies can potentially get their adwords accounts banned.

They could be promoting Nike Shoes and have their account banned for claiming that Nike shoes have the ability to let you jump higher because of a special foam technology, even if its true.

eg, Standford University has Alumni that Change the World.

This claim could get the adwords account banned. to an editorial team who has never heard of Standford University, its too hypey. not everyone knows the creators of Google, Larry Page and Sergey Brin came from Standford.

eg. Prizes.org is a new website from Slide, a Google subsidiary, where people looking for help with a problem can utilize the time and effort of a whole crowd of people to provide them with the best solution they can think of.

have you see their Google Adwords ads?

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Cost Per Action Marketing – Testing Your Way To Success

Here's CPA stats for a campaign i was testing. It wasn't profitable off the bat.

The 1st day, I setup the campaign and went to sleep.

Next day, an expenditure of USD200 and revenue of USD66 from 1000s of clicks with 3 conversions.

"Hmmm, all in a days work" Mr Choo thinks to himself. "Looks like the volume is there, now i just need to laser out whats working and negative the publishers sending bad clicks."

After tweaking and testing on and off for 1 week, heres last 2 days worth of stats.

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Stats for 6th March & 7th March

Clicks: 1,301

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Test Results For Email – Earn $1000s in Residual Income with GDI

If you're looking to earn a $1000 or so from this biz op, its really quite easy, especially if you know how to promote or hv an email list. This is an international program, anyone from around the world can sign up, so it important to have something like this in the sales funnel to cater to a demographic not within USA/CA/AU/UK. Singapore, Malaysia, Hongkong, India have plenty of blue ocean opportunity. This was where i started my online career, because it was free 7 days! I can still remember my heart pounding fast when i 1st signed up. Looking back, it was the right choice because having a steady residual income that grows month after month without you spending any time on it frees you to do the things you enjoy.

All you need is to send this video out to just 5 persons and watch the magic happen. GDI also gives out unlimited $100 cash bonuses. So if 15 people decide to sign up free 7 days, they give you an extra $300 by Paypal. Cool right?

Here's my stats taken from when I was on the leaderboard, im from SG, or Singapore, another guy is from IN or India, and then another from TX or Texas USA. If you are from Australia, it will show up as AU. if Canada, then CA.

I've been an affiliate with GDI for almost 6 years. They will either send you a check or paypal you the money. Many people have asked how to get on the leaderboard.

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Using Online Vehicles to Help You Succeed

1. CPA networks are cost per action networks. You drive them traffic and they pay you for each successful action taken by the prospect you send.

Niches they are in revolve around Insurance, BizOps, Debt Leads and more.

CPA networks often try to screen of new comers into the online marketing scene. Those good at CPA networks can make as much as $3000 a day, even more.

And thats only as an affiliate. As an advertiser, you can make up to $10,000 a day even.

In CPA networks, the way to make the big $$ is to invest in buying ads, hiring teams, or investing ones own time. To make the big dollars, its always better to leverage on money to make money.

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The #1 Thing You Need For A Marketing Business

It still amazes me that many people don't try to build a mailing list. Without a mailing list in a niche, its very hard to keep in contact with people that are looking for information.

It used to be difficult to maintain a database. Now, there are services that you can use for cheap to maintain your mailing list.

How easy is it to make money from a mailing list?

If you're in the fengshui niche, and have a new product that has arrived. Just send out an email with the offer. Your customers will be lining up to buy.

Nerf Guns are the rage in 2010. When new stock comes in, the local department store sends out an email to all their customers to come buy.

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Sherman…Which Good Affiliate Program To Join?

Quick Answer: health niches, cause its recurring sales. actually, there are so many niches, poker, lottery, work from home. i personally like health niches because it also falls in the lucrative 40 to 60 middle age income category.

spending power and have credit cards.

How To Get More Affiliates To Promote Your Product

Affiliates allow you to earn overiding commission. That means you can get sales without worrying about traffic.

As a good vendor, you need to know how to 1st market and convert your own product.

By knowing how to market, you can test whether your product and sales copy converts.

More importantly, you don't need to rely on affiliate traffic. The less you rely on other sources of traffic, the better and more stable your business will be.

With that said, let s say you already have a good product, tested by your conversion tools.

You can start to leverage on affiliates from Clickbank.

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70 30, 5050, and 30 70 JV Partners… Do Be Careful.

To find good partners, you always need to test. If you can find one at the gate go, that's great!

Most of the time, you will not successful in finding profitable new partners. You have to plough through 10 partnerships in order to find 1 or 2 you can work well with. Sometimes, a 1st business relationship might require you to take less of the cake… or it may just break even, but trust me, its a good idea to just break even at the start to get something going. Testing the performance of a potential partner and getting something going is worth it.

Once the ice is broken and there is some understanding in how each other works, more business can follow.

Most simple 2 party partnerships are a 30%-70% profit sharing, 50%-50% profit sharing, or a 70%-30% profit sharing.

1. Things that can go wrong in a 30%-70% profit sharing model

In this case, you're taking 30% of the profits. Your JV partner takes 70%. Since the JV partner is taking a larger share, he is required to do more. What can go wrong here, is the partner may decide that since he is doing more, he wants to take 90% or 100% of the profits, especially if the money goes to his bank account 1st. He may wire you a small account then what was agreed, or worst still, not even wire.

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Google Adwords Suspending Everyone…Almost

In Google Adwords bid to cull advertising they consider undesirable, many good advertisers have also been hit, and have had their business shut down because they can't find any new source of customers.

2 common areas that are quickly shut down by Adwords are the "make money" websites that try to advertise on Adwords.

An Ad that says "Make $5000 a month" is almost certainly shut down by the Google Bot. A manual review may take place which confirms that decision.

That manual review is usually done by someone from India. Inferred by an Indian name at bottom of every Suspension email.

Weight loss landers, are very easily fall prey to the google adwords bot as well. Certain words on the lander that give the Bot cause that weight loss is too "fantastic or quick" gets an account permanently suspended. A manual review from india may or may not help. Even if you are a legitimate weight loss website with a brick and motar business, your website can still be prohibited from every advertising on Google Adwords once the suspension review is determined final by the Indian vetting center.

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No money to invest, then do MLM..or Start a Niche Blog

  • MLM is a great way to make money. Especially if you don't have much capital to invest.

By relying on the efforts of your team, you can rely on the efforts of others to make you money.

Some folks don't like the idea of their upline making money of them, or I often hear folks complain that their upline isn't helping them.

Look, if you want your upline who is probably well off to sit up and notice you, then you must be a successful downliner.

Success attracts success, show that you can perform, and your upline will start to notice you, perhaps do a JV with you someday.

That said, don't rely on someone else to make you rich. Count on your own, find success, learn by observing… DOING and success is around the corner.

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2 Jobs That Allow You To Work From Home.

  • The 1st job is to work as a real estate assistant. What this job comprises is to set up meetings and handle phone calls for real estate agents.

The real esate agent will conduct a house viewing and if the sale goes through, you earn a share of the commission.  The pay out would be around 20%.

  • Another good job would be assisting marketing companies send out newsletter or emails. Newsletters help the company stay in touch with their customers.

Whenever you draft and email, you get paid for newsworthy content.

To Your Success!

Sherman