Internet Riches For 3 Luvly Ladies, A Success Case Study For The New Year 2008

I dropped Ada an SMS to inform her a piece of great news.
Her website (http://www.thedatingloft.com) that had near:
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Zero page rank
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Zero Incoming Links
was listed on the premium page for the most completive keyword in Google.
And that word is "Dating"
There are over 368,000,000 websites listed in Google for this keyword. If you've been in the Internet circles long enough, you will realize that Internet Marketers, (some whose seminars you may have paid $1497 to attend) speak of going for long tailed keywords. Keywords such as Dating in Singapore, or Dating for Professionals.
So I love it when something goes against the grain, 3 ladies from Singapore who knew:
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Nothing about Internet Marketing
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Zero knowledge of Viral Marketing
Created a simple, elegant website which targeted an exclusive segment of the dating community. Professionals with busy lives.
Here's a capture of their amazing page rank.

A success formula is a combination of many things.
This website has the ingredients of a winning formula, from the viral aspect to the personal branding of Ada, Kat and Beth. Behind the Internet scenes there was a lot of Public Relations, Media offline publication advertising which they emphasized on. Making money is all about marketing, and being focused on providing benefits to that specific niche market.
If you visit http://www.thedatingloft.com, you will find clues on this. Browse through the media section. Google measures the value and genuine services provided by a full blown website and will rank them high based on user interaction with it. The more users click around your site, the more real content and benefits your website is offering. And that's what Google likes.
So for all those who said "go for long tail keywords" or "SEO is a secret known only to the techy geeks", 3 ladies from thedatingloft.com have demonstrated that real service and exclusive niche marketing wins mind share and Google.
Now I hear some folks saying that hey, I don't how to design a website.
Well, just outsource it.
Happy New Year and champagne all round to Ada, Beth, Kat and to You.
Cheers To Your Success in the New Year…
Sherman
PS: Click Here to meet the Charlie's Angels of "The Dating Loft"
Comments
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That's because you're either using google.com.sg or a Singapore IP address. The Dating Loft is Singapore-targeted and that's why their website ranks high for you.
Try using Google.com or check through a web proxy and you'll find that the website doesn't exist in the top 200 results.
Yes, SEO is real and knowing it makes a difference.