Archive for January, 2008
How Short is Short?
I've seen posts about dynamic landing pages that state having a keyword on your landing page that coincides with the phrase searched in Google will decrease your Adwods Keyword cost.
I thought I qualify this statement.
In my niches outside Internet Marketing, Make Money Online, or Home Business, I have a landing page with the exact same keyword in headings at the top of the landing page, that corresponds directly to the word searched for in Google.
My Minimum Bid cost was…
$15.00. That's $15.00 per click, even if my ad is the only ad in Googles Sponsored search.
Having a $0.08 Google Adwords minimum bid is a factor of many things… just because the keyword searched by a person is on the landing page, does not mean that CPC is going to be low. Only a complete PPC package that provides a complete, unique, pre-informed experience to the viewer will provide a low Adwords cost.
The search keyword on the landing page is just a part of the low PPC cost equation. A fully packaged PPC campaign with well thought out and tweaked persuasive followups can easily earn the PPC creator a comfortable disposable online income.
Update: Afterthought
I've seen many Adwords courses that don't meet the cut. Most of them cover a certain aspect of Adwords, for example the course may talk about Dymanic Keyword Insertion (DKI)…but so what? That's nice sounding but that won't make you money. Adwords is just 1 link in the entire chain of successful PPC marketing, Adwords without conversion is just money in the pockets of the Search Engines.
There's a formula to making money with Adwords. The one's that are accurate and I personally follow are outlined here and here.
The Ms Google Slap…$15 Per Click
If you ever been slapped by the Google Glove, you know it gives you a warm…fuzzy…tingly feeling. Since PPC makes alot of money for me, I spent half the day trying to find a work around for getting spanked hard by Ms Google.
I managed to get my $15 keyword from $15 down to $0.06 but that was not before some curious fellow clicked on my Ad and charged my Credit Card with a $15 click.
Anyhow…Here's a quick run down on what you need to know if you get spanked.
Google has a record of keywords that you get slapped with. They will spank fast but will take time to unspank you. Is it fair? Nope but that's life. So. its safer to get the PPC campaign set up once well, then to figure out what went wrong. Prevention is better then cure.
Here's what you'll wanna do to ensure that your landing page is well received by Ms Google.
Guru's tell you that landing pages are slapped quick. Forget that, you can construct small landing pages and still pay only $0.06 Here's a snap shot of how short my landing page is. This same page went from $15 to $0.06. The length remained the same while the content changed.
- Have your Keyword at the top of the page and make it a header format. That is "heading 1" for most WYSIWYG editor.
- Have your Keyword at the bottom of the page and hyper link it to a similar resource.
- Give a preview of what you're about to offer.
- The Ad composed must coincide with what the landing page is saying.
- Use the word FREE, Bonus and give a perception of value to readers & Ms Google.
Last 1… Not for the faint hearted, but if you want to try it, Bid $15 and if some silly billy clicks on your Ad, it could fall from $15 down to $0.06…. Alternatively, refresh your Google Adwords page and wait to see if the price drops.
There you go, that's how to tame Ms Google. Now get out there and go make some money with PPC!
Sherman
PS: If you dunno how to make money with PPC (Hot Traffic) then you need this.
Newbies Guide To Making Money With Clicks
I recently got a copy of the Adsense Big system and set it up. You can find the case study site here. What this does is to combine many articles of the same subject into 1 navigable site. The ads that appear on the left are Adsense Ads. Everytime a click is made on the Ads, you will earn a commission anywhere from $0.11 to $0.30.
Total time to setup: 1 hour
1) You'll need the adsense website package
2) You'll need a domain name and webhosting
3) The Adsense "pub - …" ID gotten from Google Adsense
Total time to get traffic: 1 hour
2) Since this is a generic site, monetised by traffic and clicks, you'll need to use a traffic leeching method because it allows you to earn in the shortest time possible. The traffic methods outlined in Adsense Big will do the trick. As your traffic starts to build, your income will increase. Its just a numbers game.
