Back to the discussion about Pay Per Click Marketing and Landing Quality Score.
I corresponded with Renee from Speed PPC. (Renee is from Australia and she has some really nice Speed PPC videos teaching on how to use fully utlise the tool, available to members.)
With Speed PPC, there is a learning curve which allows you to build massive PPC keyword campaigns. When building massive campaigns, there are often cases where 30% of your keywords get slapped with $0.45 to $0.60 to $8.00 to $15.00 bids. Speed PPC is still a great tool, when combined with others tools that help lower your Google Adword Quality Score.
PPC Classroom 2.0 speaks about going breadth when selecting keywords. However, even if you go breadth, it does not mean that this strategy is the key to riches (but it is important), because many of your keywords will not necessarily show up on the sponsored search. Inserting TOKENS don't necessarily help in lowering your score. The old fashioned way of being willing to construct a unique landing page for every single 1000 keywords, will often get you $0.08 sponsored search bids. And that's alot of work.
I mainly use Speed PPC to construct my campaigns and I don't use their templates, which although it helps in tracking TIDs and stuff, simply inserting tokens into these templates does not necessarily give me the $0.08 bids I need. The full proof way is to really build unique landing pages on a themed website with real content.
Think about it, Google wants content, fresh and updated, if everyone were to scrap stuff from all over the net, then there is no longer any need to create material for people. Google wants links from PPC Ads to link to unique content too. Not stuff that can be found from the normal search engine.
Read the rest of this entry »