Sherman's Online Marketing Tips

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Internet Business Platform: An Internet Business
Platform is an e-commerce platform where one
handles transactions, cash out checks and sell
products to earn $10,000+ monthly.
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Quick Blog Post today. (Offer Valid November 24th – December 24th 2008)

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What this includes:

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This was with regards to PPC Classroom mentioning going “breadth on keywords.”

Hi Amit and Anik, KeyCompete offers many keywords.

The thing is, even if we bought all these keywords, we need to optimize a PPC campaign such that the bids are below $0.15 for ALL the keywords.

Otherwise, these keyword can't be effectively used, without building 300 over different landing pages for 300 keyword.

I've seen some token PPC software that dynamically insert keywords into the landing pages. These methods don't work.

The bids are still around 0.30 to $1.50.

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Aim for the 2% conversion rule. At the start, promote a product that has $50 commission. Most are around $20 to $33. But for safety sake, I’d recommend starting PPC for products that offers $50 commission. Offers that convert well and have high commissions are often secret so you’ll need to put in effort to search for one.

The numbers generally look like this.

You need 4000 views to get 80 Sales, which is $4000 revenue.

Cost for advertising is $0.06 per click x 4000 hits = $240, but let's make it $500.
Profit from Sale is $4000 – $500 = $3500

Its normally a smart thing to build a list of subscribers interested in the same topic as you. So what you need to do is, invest $240 to $500 to get 4000 subscribers, to a landing page, with follow up, this will give you 80 sales and $3500 profit for that month from 1 campaign.

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Back to the discussion about Pay Per Click Marketing and Landing Quality Score.

I corresponded with Renee from Speed PPC. (Renee is from Australia and she has some really nice Speed PPC videos teaching on how to use fully utlise the tool, available to members.)

With Speed PPC, there is a learning curve which allows you to build massive PPC keyword campaigns. When building massive campaigns, there are often cases where 30% of your keywords get slapped with $0.45 to $0.60 to $8.00 to $15.00 bids. Speed PPC is still a great tool, when combined with others tools that help lower your Google Adword Quality Score.

PPC Classroom 2.0 speaks about going breadth when selecting keywords. However, even if you go breadth, it does not mean that this strategy is the key to riches (but it is important), because many of your keywords will not necessarily show up on the sponsored search. Inserting TOKENS don't necessarily help in lowering your score. The old fashioned way of being willing to construct a unique landing page for every single 1000 keywords, will often get you $0.08 sponsored search bids. And that's alot of work.

I mainly use Speed PPC to construct my campaigns and I don't use their templates, which although it helps in tracking TIDs and stuff, simply inserting tokens into these templates does not necessarily give me the $0.08 bids I need. The full proof way is to really build unique landing pages on a themed website with real content.

Think about it, Google wants content, fresh and updated, if everyone were to scrap stuff from all over the net, then there is no longer any need to create material for people. Google wants links from PPC Ads to link to unique content too. Not stuff that can be found from the normal search engine.

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