The 2% Rule In Pay Per Click Marketing
November 11th, 2008Aim for the 2% conversion rule. At the start, promote a product that has $50 commission. Most are around $20 to $33. But for safety sake, I’d recommend starting PPC for products that offers $50 commission. Offers that convert well and have high commissions are often secret so you’ll need to put in effort to search for one.
The numbers generally look like this.
You need 4000 views to get 80 Sales, which is $4000 revenue.
Cost for advertising is $0.06 per click x 4000 hits = $240, but let's make it $500.
Profit from Sale is $4000 – $500 = $3500
Its normally a smart thing to build a list of subscribers interested in the same topic as you. So what you need to do is, invest $240 to $500 to get 4000 subscribers, to a landing page, with follow up, this will give you 80 sales and $3500 profit for that month from 1 campaign.
Good luck!

