Archive for January, 2009

Google Adwords and Thin Sites…

Tuesday, January 20th, 2009

Have you been finding it harder to build a site that is good with the search engines and with PPC? Had a discussion with a close friend and we feel that Google Adwords is moving away from thin sites. Thin sites worked well in the past, but if we want to build a site that lasts, then it needs to be one that gives value to its visitors.

If you ever explored with Google Analytics, you notice that there is a term called "Bounce Rate". A high bounce rate is not good for your site. This means to say that it will be difficult to rank high in SEO if visitors don't stay for long and click the back button quickly.

There're some sites I've seen that have a good interface that encourages users to stay and explore. A good style is the CSS style, where the header and site pages are kept while the main page changes. Easy navigablity is important for the simple reason that if information is buried deep within a site and users cannot reach it, then such information, is of no use to its readers and the bounce rate will stil be high, not to mention the google bot probably cannot index that info as well.

Implementing a site map, can improve the visibility of your site.

A site map is basically links all the pages within your site to a single page. Once the google bot goes to this page, it will then explore all relevant pages from this site, helping your good info be seen by your targeted audience.

Read the rest of this entry »

Should I Bid $0.80 – $1.50 PPC Bids?

Tuesday, January 20th, 2009

Bidding $1.50 for keywords generally is not a good idea, for the simple reason that you can lose $50 in less then 2 hours. Some folks suggest bidding high then bringing the bids down and it can be exciting to check your ad displaying on the 1st page of Google. However, it can be very hard to sustain the top spot in Google because unless your sales process is fully tweaked for maximum conversions, its a sure way to lose money quickly.

If we're making $10,000 but spending $9,000 because of a high bidding keyword, then for me, I prefer to make $1000, and spend $400. This means we need to go for a bunch of keywords that cost $0.30 and less, preferably around $0.01. However because most people work with the networks, chances are you'll need to bid at least $0.17 cents because of compeition.

However if we drill down further into our own local neighbourhoods, we can get bids as low as $0.01. And that's where the big money is.

Tip of the Day:

After setting up an Adwords campaign, if you find that a certain keyword is too high to bid for, then just go for normal SEO. Use PPC to bid for keywords that don't make sense in SEO, for example,

Read the rest of this entry »

Traffic From Pay Per Click Marketing Domain Bidding

Saturday, January 17th, 2009

When I want to get some high converting keywords, I will go into the different domain name variations. Say I wanted to bid on the domain SuccessUniversity.

Here are the variations we can test for traffic and conversions.
www.successuniversity com
successuniversity com
ww.successuniversity com
wwwsuccessuniversity com
wwsuccessuniversity com
www successuniversity
www successuniversitycom
www successuniversity com
ww successuniversity
ww successuniversitycom
ww successuniversity com
http www
http www successuniversity
http www successuniversitycom
http www successuniversity com
http ww
http ww successuniversity
http ww successuniversitycom
http ww successuniversity com
http://www.successuniversity com
http://ww.successuniversity com

Read the rest of this entry »

Pay Per Click Marketing – Here's a way to increase your PPC ROI by 400%!

Monday, January 12th, 2009

There're 2 kinds of traffic that visit sponsored Ads.

Buying Traffic and Research Traffic.

Buying Traffic: Traffic that Buy often know what they want and the keyword is specific to a product name. In this way, we simply bid on many variations of a product name.

Research Traffic: This type of traffic consist of folks that are looking for a solution and tend to be general in nature. They're not sure how to solve their problem and just want a good recommendation.

If we're targeting keywords that tend toward research type traffic, then its better not to direct link to a product and give a proposal why a product solves a certain problem. This solves the research need of a searcher and they will buy the recommended product.

Read the rest of this entry »