Sherman's Wealth Marketing Tips

There're 2 kinds of traffic that visit sponsored Ads.

Buying Traffic and Research Traffic.

Buying Traffic: Traffic that Buy often know what they want and the keyword is specific to a product name. In this way, we simply bid on many variations of a product name.

Research Traffic: This type of traffic consist of folks that are looking for a solution and tend to be general in nature. They're not sure how to solve their problem and just want a good recommendation.

If we're targeting keywords that tend toward research type traffic, then its better not to direct link to a product and give a proposal why a product solves a certain problem. This solves the research need of a searcher and they will buy the recommended product.

Normal conversions is around 2%, anything more is good. By having an awareness of people's needs and concerns, we can improve the ROI of our PPC advertising!

This entry was posted on Monday, January 12th, 2009 at 9:43 am and is filed under Weekly Tips.