Should I Bid $0.80 – $1.50 PPC Bids?
January 20th, 2009Bidding $1.50 for keywords generally is not a good idea, for the simple reason that you can lose $50 in less then 2 hours. Some folks suggest bidding high then bringing the bids down and it can be exciting to check your ad displaying on the 1st page of Google. However, it can be very hard to sustain the top spot in Google because unless your sales process is fully tweaked for maximum conversions, its a sure way to lose money quickly.
If we're making $10,000 but spending $9,000 because of a high bidding keyword, then for me, I prefer to make $1000, and spend $400. This means we need to go for a bunch of keywords that cost $0.30 and less, preferably around $0.01. However because most people work with the networks, chances are you'll need to bid at least $0.17 cents because of compeition.
However if we drill down further into our own local neighbourhoods, we can get bids as low as $0.01. And that's where the big money is.
Tip of the Day:
After setting up an Adwords campaign, if you find that a certain keyword is too high to bid for, then just go for normal SEO. Use PPC to bid for keywords that don't make sense in SEO, for example,
-internet income is good for everyone
-wwwautomaticinternetincomecom is good for everyone.
The earlier "internet income" is a phrase we can use in a sentence and imagine getting free clicks for this that would otherwise have cost $0.80 to $1.50. The second wwwautomaticinternetincomecom is hard to integrate into a sentence and these are the keywords a we should aim for in PPC. They're cheap too!
All the best!
Sherman