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Ever wondered if a paid advertising campaign was working and whether to continue or stop the campaign? If you're ever in such a scenario, the campaign is breaking even or just slightly profitable, and that's not a good place to be when doing PPC. I'll describe a couple of things you can do as well as typical scenarios. 1. Delete all the keywords that are too expensive. ($0.50, $0.90, $1.50 onwards) If you cannot afford to bid on expensive keywords, don't force yourself to. 90% of the other advertisers are [...]
Here's one question that we see in forums. Should we bid high for keywords on a new campaign? Sometimes people bid high in order to achieve any of the following. To get their keywords activated. To quickly study where converting ads are showing up on the content network. Good keywords often cost more, bidding high allows them to discover the higher cost keywords that convert. Once the keywords are activated, to see profits, they'll discard the keywords, placements that aren't performing and slowly bid down on their keywords. The downside of this method is that its an expensive [...]
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