Here's CPA stats for a campaign i was testing. It wasn't profitable off the bat.
The 1st day, I setup the campaign and went to sleep.
Next day, an expenditure of USD200 and revenue of USD66 from 1000s of clicks with 3 conversions.
"Hmmm, all in a days work" Mr Choo thinks to himself. "Looks like the volume is there, now i just need to laser out whats working and negative the publishers sending bad clicks."
After tweaking and testing on and off for 1 week, heres last 2 days worth of stats.
Stats for 6th March & 7th March
Cost Per Conversion: USD2.37
Profit Per Day is USD510
How To Scale
From here. Many things one can do to scale:
-Test a few more countries (Split out the countries in different campaigns so you know which country is sending volume and converting!)
-throw in an opt in and build out a sales funnel
-set up another account to run multiple ads.
-throw another traffic source into the mix.
Idea is to milk it while the traffic lasts, since changes are just an offer being pulled, or slap away.
-Have tracking in place so you can dump what sucks. A little tracking pixel may seem insignificant but it will make or break campaigns.
-see what is losing money, see where the volume is. Do little small tests. (example, test a mobile campaign WITH wifi, then test a campaign WITHOUT wifi)
-Single out what's working, go back and try again.
-Try best to keep wordings and landers compliant to keep editorial team away. Its 1 less thing to worry about. If you're good at cloaking, then good for you. Just remember to have the ability to standby a few accounts. (I have no idea how to cloak so I just have to work within editorial rules)
-Milk it while the milking lasts. USD510 profits a day = USD15300/mth. A little bit more work and that can go up to USD30,000/mth.
-Be a BLUE OCEAN FISHERMAN. a blue ocean fisherman may even catch more fish then a top fisherman fishing in saturated waters.
Don't forget to ask CPA network for some bumps once you're adding value to the advertiser.
To Your Success! Mr Choo