Sherman's Online Marketing Tips

A good Pay Per Click Marketing ad can give us quality instant traffic and immense Profits.

Google Adwords gives us  4 lines to make an impact on an audience going through the search engines. When crafting ads, the rule of thumb is that we want to include the keyword in the Adwords Ad.

This allows the Ad to be bolded which is supposed to capture the audiences attention.

However…

Issues arise when 9 other ads in the sponsored search do the same. When that happens, the method becomes diluted and this technique in fact works against you.

Here's an example for the keyword "Online Dating":

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Affiliate networks terms and conditions vary from network to network. What is permissible on one network may not be allowed on another.

Some networks allow you to get away with minor repercussions, others will simply close your account.

The stricter Publisher terms include:

1. The Use of Non-Publisher Owned Web Properties/Sites/Pages to Promote Advertisers. Other than paid search, publishers may only promote advertisers on Web pages/sites/properties that they, themselves, own or operate. Publishers may not place affiliate links/tracking code, nor promote Web sites that contain affiliate links/tracking code, in or on third-party: forums, message boards, blog comment areas, classified advertisement services (such as CraigsList.org), etc., unless given permission from the third-party to do so.

Thoughts: Affiliates may fall victim to this clause. Some networks allow forum posting as a means of driving affiliate trafic, some don't. Take special care of this clause. It can lead to account closure.

2. Use of Trademarks, Service Marks, Copyrights, Brand Names, etc. Publishers may not use any advertiser trademarks, service marks, branded terms, URL, etc, in any promotional method, unless the rights-holder has given specific permission for publishers to do so.

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Ever had a profitable PPC campaign that was suddenly slapped with $15 bids?

This could be Google's manual review team taking a look at your site and deciding its a thin affiliate site. Even though the site may be full of content, it can still risk a chance of getting slapped.

Here're some things you might want to take note off before building a PPC campaign, so you can avoid the same penalty.

- Google prefers the main information to be given freely. Try not to force folks to give you opt ins before giving out information. This is to prevent companies from collecting emails and leads that selling them for profit.

- A 1 page site with no "contact us", "links" to other sites in your niche. This is a thin affiliate site.

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Remember the days of copying your best friends tutorials in school and college and getting As and Bs, that's what Google Cash Detective helps you do.

At this very minute, there're millions of little direct linking campaigns going on all over the internet, and Google Cash Detective was made to uncover these campaigns.

By the way, 2 essential mentions about this tool before you decide to grab the Google Cash Detective discount from here.

-This tool does cost more then its competitors, but it helps to pay a little more for results and performance.

-GCD currently does not support Yahoo and MSN or the Adwords content network, but there're plans to expand the tool features to these areas after the initial launch. So if you're still keen to get in on the ground floor, lets take a look.

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What are PPC spy tools?

These are basically tools that allow you to understand what keywords and ads others are bidding on so that you can make an informed decision whether or not a PPC campaign is profitable.

Are PPC spy tools worth investing in?

Most of the spy tools found in the market I don't use because while some take 30 days to give you results, others crawl keywords and ads that don't give you real time results. By the time you enter the market, the competitor may have left the PPC market for that keyword. In other words, you might be entering a market that is going to lose money. The keyword that we thought was a gold mine, no longer a good keyword.

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1. Do I need PPC Classroom to do well in PPC?

To learn PPC on your own requires investment. For the "1st trial and error" phase, you'll need to put down $2000, and test things out. Go through Adwords's guides and be sure to track what keywords don't lead to sales, as well as which negative keywords to include in your campaigns.

2. Is PPC Classroom 2.0 a scam?

PPC Classroom 2.0 is not a scam. Amit knows his work. The tricky part of PPC Classroom 2.0 comes with the Bidding via Cost/Conv. Reason for this is one needs to rely on a merchant to help you do this. Other then that, everything is in your control.

3. How long will it take for me to earn my 1st $1000 with PPC Classroom?

Its entirely up to how much interest you have in affiliate and pay per click marketing. $1000 with PPC isn't difficult. You might spend $500 to earn $1000, so your profit is $500.

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Hey yo, PPC Classroom is opening its doors again to a new batch of students. This time I'm going to offer something extra special just for you. Anyone that clicks on this link, purchases then sends the receipt to "sherman dot choo at gmail.com" will receive 45mins live one-on-one coaching bonus (worth $797). I'll show you shortcuts to PPC, and some PPC tricks not featured in the course.

$7K++ PPC Classroom Salary *LIVE Coaching* Bonus

Here's what you'll get:

• Live PPC Tweaking Of A New Google Adwords Account That Makes You Money. You'll need to sign up a new Adwords account for this one.
• My way of testing offers not the conventional PPC Classroom way. You'll see how I do direct linking totally different from PPC Classroom and skips pass the common direct linking method. More importantly it helps me test unsaturated affiliate markets within a day. Yup, I learnt this after being spanked by Google one time too many, and you get to learn this very secret tactic I spent $3,000 to discover.
• Full 45 minute session where we'll converse live via MSN or Yahoo.
• During this time, we'll work on an offer that I know will make you money as I tweak your PPC account .
• Every student is a little different, so an offer picked by one student, will not be the same for the next. This ensures that everyone who grabs this PPC Coaching stands to earn. I thought of creating a bonus video of some sort, but in this case, instead of something generic that may not put money into your accout even after reading it, a live run thru of a real PPC campaign is way better.
• We can work with Clickbank, CJ, Linkshare, Azoogle, Convert2Media, NeverBlue, Copeac, Primary Ads, Clickbooth any major network of your choice and get it stuffed with money, so you can cash in.
• All information kept strictly confidential.

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1. Should I have one massive keyword list and lots of ad variations to start and then group the keywords and ads to be more relevant?

Massive Keyword List: Yes, as massive as possible to discover "funky" keywords that others don't bid for. Fine tune this list over the period of 1 week to a month.

Group the Keywords: Yes, group them if possible, know however that sometimes, I just dump keywords together and group later.

Ad Variations: Not necessary. You probably read in books of how you need to have many ad variations to split test. Worrying about 1 exclamation mark or 1 question mark in your ad will cause you to end up getting into alot of nitty gritties before even making money. Ad variation is one of the last things you should worry about.

Sherman's Adwords Tip: Get the impressions 1st!

2. With bids that low I am assured to not be on the front page should I even worry about that?

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working on new PPC project!

working on new PPC project!

Bidding $1.50 for keywords generally is not a good idea, for the simple reason that you can lose $50 in less then 2 hours. Some folks suggest bidding high then bringing the bids down and it can be exciting to check your ad displaying on the 1st page of Google. However, it can be very hard to sustain the top spot in Google because unless your sales process is fully tweaked for maximum conversions, its a sure way to lose money quickly.

If we're making $10,000 but spending $9,000 because of a high bidding keyword, then for me, I prefer to make $1000, and spend $400. This means we need to go for a bunch of keywords that cost $0.30 and less, preferably around $0.01. However because most people work with the networks, chances are you'll need to bid at least $0.17 cents because of compeition.

However if we drill down further into our own local neighbourhoods, we can get bids as low as $0.01. And that's where the big money is.

Tip of the Day:

After setting up an Adwords campaign, if you find that a certain keyword is too high to bid for, then just go for normal SEO. Use PPC to bid for keywords that don't make sense in SEO, for example,

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There're 2 kinds of traffic that visit sponsored Ads.

Buying Traffic and Research Traffic.

Buying Traffic: Traffic that Buy often know what they want and the keyword is specific to a product name. In this way, we simply bid on many variations of a product name.

Research Traffic: This type of traffic consist of folks that are looking for a solution and tend to be general in nature. They're not sure how to solve their problem and just want a good recommendation.

If we're targeting keywords that tend toward research type traffic, then its better not to direct link to a product and give a proposal why a product solves a certain problem. This solves the research need of a searcher and they will buy the recommended product.

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If your Ad is good, your CTR will be high. There will be a good number of clicks on your Ad, and Google will show your Ad more often , often for cheaper clicks. However, because this requires a gestation period, its not possible to have your ad showing on the front page of Google without building up some account history.

Just like in MLM, its good to be the 1st one in. If you're advertising a certain keyword that is highly lucrative, then being the 1st to grab that keyword, allows you more clicks before other merchants/affiliates hop on the bandwagon. In this way, you will grab positive account history before others do. And once your "CTR" reputation has built up and you're now paying low bids per click, others that decide to use the same keyword, will need to build up their account history for that keyword and by this time, the keyword will often cost more then what you paid for it early on.

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I'll say upfront that i'm not really a fan of 2nd Tiered Networks. The reason for this is I've ever tested up to $600 on 2 different lower tiered PPC networks and the traffic from these sources are not high converting.

The second of traffic that you want to be careful of are Banner traffic. This is CPM which means you're charged per 1000 impressions of your banner shown. If you want your banner ad to be shown on top of others, you will need to pay more per 1000 impression. So lets say I decide to pay $10 while you decide to pay $5 per 1K worth of impression, my banners will show up in place of yours.

I don't recommend banner advertising unless you're good at tracking your results from this source. One way to do this is to create a campaign that is solely targeted at a certain site. Have a conversion tracking code on the thank you page, and watch your conversions. If your ad spend is less then your earnings, then keep the banner running, otherwise, take it down. You'll also want to be careful of where your banner appears. This is because some banners are placed in non-ideal positions and even though the page loads, your banner will not be visible to the websites visitors.

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I was following the Lexus Cup 2008 at the Singapore Island Country Club. Big names included Se Ri Part, Annika Sorenstam, Natalie Gulbis, and Paula Creamer. Many people see the glam side of things, yet behind success, there's always sacrifice, dedication and dreams.

Here's a video of Natalie describing her daily routine.

Natalie was willing to dream big and invest time, money, effort to do whatever it takes to reach that level of success in her life. I think its no different in internet marketing or anything that is worth while achieving. Granted that some will have it easier, but if we're not versed in HTML or simple Copywriting, then one just needs to start sooner and work longer.

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Making money online with pay per click marketing is a skill that takes time and practice to learn. Seed money needs to be put in in order to learn the ropes of this business. Pay per click marketing involves being versed in a couple of things, including tool usage, pivot tables in Excel to track ROI, tracking of keywords that convert, and design of good landing pages.

Let's look at 2 quick PPC tips.
 
1. Pay Per Click Engines.

The 3 main pay per click engines are Yahoo, MSN and Google. Generally competition in all 3 engines are challenging, especially if you're trying to target products from the affiliate networks known to most affiliates. Most affiliates that try to go in to Pay Per Click marketing will often get burnt and lose about $200 to $300 in a few days. This is because PPC is not as simple as slapping a few keywords together and hoping that people buy a certain product. In fact, I would say that some top affiliates actually spent 50% of their earnings to develop campaigns and test new messages of what caters and addresses the concerns of their audience. So if you're completely new to PPC, just aiming to break even is the correct mindset one should adopt.

2. Tracking ROI

ROI or Return on Investment just means earning more then you spend. If you invest $200 a month, there should be a business model where you can reap $20,000 somewhere down the road. It could be a health seminar if you're into selling health juices, or getting new distributors to be in your downline. Or, if you're in the fitness industry, perhaps share your $1000 training program sometime in the near future. Understanding the lifetime value of your customers will allow you to have an edge in PPC marketing because you will have a maximum bid of how much you should spend.

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Quick Blog Post today. (Offer Valid November 24th – December 24th 2008)

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This same system has helped a 24 year old college graduate purchase
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What this includes:

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This was with regards to PPC Classroom mentioning going “breadth on keywords.”

Hi Amit and Anik, KeyCompete offers many keywords.

The thing is, even if we bought all these keywords, we need to optimize a PPC campaign such that the bids are below $0.15 for ALL the keywords.

Otherwise, these keyword can't be effectively used, without building 300 over different landing pages for 300 keyword.

I've seen some token PPC software that dynamically insert keywords into the landing pages. These methods don't work.

The bids are still around 0.30 to $1.50.

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Aim for the 2% conversion rule. At the start, promote a product that has $50 commission. Most are around $20 to $33. But for safety sake, I’d recommend starting PPC for products that offers $50 commission. Offers that convert well and have high commissions are often secret so you’ll need to put in effort to search for one.

The numbers generally look like this.

You need 4000 views to get 80 Sales, which is $4000 revenue.

Cost for advertising is $0.06 per click x 4000 hits = $240, but let's make it $500.
Profit from Sale is $4000 – $500 = $3500

Its normally a smart thing to build a list of subscribers interested in the same topic as you. So what you need to do is, invest $240 to $500 to get 4000 subscribers, to a landing page, with follow up, this will give you 80 sales and $3500 profit for that month from 1 campaign.

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In PPC Classroom, Amit mentioned Key Compete was a good tool for Keyword Research. I posed them a question.

“Hi Amit and Anik, KeyCompete offers many keywords.

The thing is, even if we bought all these keywords, we need to optimise a PPC campaign such that the bids are below $0.15 for ALL the keywords.

Otherwise, these keywords can't be effectively used, without building 300 over different landing pages for 300 keyword.

I've seen some token PPC software that dynamically insert keywords into the landing pages. These methods aren’t the perfect solution. The bids still fall around 0.30 to $0.60 to $1.50, which means we need to pay $0.30 per click, minimum.

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