Sherman's Wealth Marketing Tips

Bidding $1.50 for keywords generally is not a good idea, for the simple reason that you can lose $50 in less then 2 hours. Some folks suggest bidding high then bringing the bids down and it can be exciting to check your ad displaying on the 1st page of Google. However, it can be very hard to sustain the top spot in Google because unless your sales process is fully tweaked for maximum conversions, its a sure way to lose money quickly.

If we're making $10,000 but spending $9,000 because of a high bidding keyword, then for me, I prefer to make $1000, and spend $400. This means we need to go for a bunch of keywords that cost $0.30 and less, preferably around $0.01. However because most people work with the networks, chances are you'll need to bid at least $0.17 cents because of compeition.

However if we drill down further into our own local neighbourhoods, we can get bids as low as $0.01. And that's where the big money is.

Tip of the Day:

After setting up an Adwords campaign, if you find that a certain keyword is too high to bid for, then just go for normal SEO. Use PPC to bid for keywords that don't make sense in SEO, for example,

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There're 2 kinds of traffic that visit sponsored Ads.

Buying Traffic and Research Traffic.

Buying Traffic: Traffic that Buy often know what they want and the keyword is specific to a product name. In this way, we simply bid on many variations of a product name.

Research Traffic: This type of traffic consist of folks that are looking for a solution and tend to be general in nature. They're not sure how to solve their problem and just want a good recommendation.

If we're targeting keywords that tend toward research type traffic, then its better not to direct link to a product and give a proposal why a product solves a certain problem. This solves the research need of a searcher and they will buy the recommended product.

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If your Ad is good, your CTR will be high. There will be a good number of clicks on your Ad, and Google will show your Ad more often , often for cheaper clicks. However, because this requires a gestation period, its not possible to have your ad showing on the front page of Google without building up some account history.

Just like in MLM, its good to be the 1st one in. If you're advertising a certain keyword that is highly lucrative, then being the 1st to grab that keyword, allows you more clicks before other merchants/affiliates hop on the bandwagon. In this way, you will grab positive account history before others do. And once your "CTR" reputation has built up and you're now paying low bids per click, others that decide to use the same keyword, will need to build up their account history for that keyword and by this time, the keyword will often cost more then what you paid for it early on.

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I'll say upfront that i'm not really a fan of 2nd Tiered Networks. The reason for this is I've ever tested up to $600 on 2 different lower tiered PPC networks and the traffic from these sources are not high converting.

The second of traffic that you want to be careful of are Banner traffic. This is CPM which means you're charged per 1000 impressions of your banner shown. If you want your banner ad to be shown on top of others, you will need to pay more per 1000 impression. So lets say I decide to pay $10 while you decide to pay $5 per 1K worth of impression, my banners will show up in place of yours.

I don't recommend banner advertising unless you're good at tracking your results from this source. One way to do this is to create a campaign that is solely targeted at a certain site. Have a conversion tracking code on the thank you page, and watch your conversions. If your ad spend is less then your earnings, then keep the banner running, otherwise, take it down. You'll also want to be careful of where your banner appears. This is because some banners are placed in non-ideal positions and even though the page loads, your banner will not be visible to the websites visitors.

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I was following the Lexus Cup 2008 at the Singapore Island Country Club. Big names included Se Ri Part, Annika Sorenstam, Natalie Gulbis, and Paula Creamer. Many people see the glam side of things, yet behind success, there's always sacrifice, dedication and dreams.

Here's a video of Natalie describing her daily routine.

Natalie was willing to dream big and invest time, money, effort to do whatever it takes to reach that level of success in her life. I think its no different in internet marketing or anything that is worth while achieving. Granted that some will have it easier, but if we're not versed in HTML or simple Copywriting, then one just needs to start sooner and work longer.

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Making money online with pay per click marketing is a skill that takes time and practice to learn. Seed money needs to be put in in order to learn the ropes of this business. Pay per click marketing involves being versed in a couple of things, including tool usage, pivot tables in Excel to track ROI, tracking of keywords that convert, and design of good landing pages.

Let's look at 2 quick PPC tips.
 
1. Pay Per Click Engines.

The 3 main pay per click engines are Yahoo, MSN and Google. Generally competition in all 3 engines are challenging, especially if you're trying to target products from the affiliate networks known to most affiliates. Most affiliates that try to go in to Pay Per Click marketing will often get burnt and lose about $200 to $300 in a few days. This is because PPC is not as simple as slapping a few keywords together and hoping that people buy a certain product. In fact, I would say that some top affiliates actually spent 50% of their earnings to develop campaigns and test new messages of what caters and addresses the concerns of their audience. So if you're completely new to PPC, just aiming to break even is the correct mindset one should adopt.

2. Tracking ROI

ROI or Return on Investment just means earning more then you spend. If you invest $200 a month, there should be a business model where you can reap $20,000 somewhere down the road. It could be a health seminar if you're into selling health juices, or getting new distributors to be in your downline. Or, if you're in the fitness industry, perhaps share your $1000 training program sometime in the near future. Understanding the lifetime value of your customers will allow you to have an edge in PPC marketing because you will have a maximum bid of how much you should spend.

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———————————————
Internet Business Platform: An Internet Business
Platform is an e-commerce platform where one
handles transactions, cash out checks and sell
products to earn $10,000+ monthly.
——————————————–

Quick Blog Post today. (Offer Valid November 24th – December 24th 2008)

For the next 30 days, we're offering a turn key Internet Business Platform
(value $15,000) for individuals that want a proven 6 figure yearly business
model they can work from home with.

This same system has helped a 24 year old college graduate purchase
his own condo last year.

What this includes:

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This was with regards to PPC Classroom mentioning going “breadth on keywords.”

Hi Amit and Anik, KeyCompete offers many keywords.

The thing is, even if we bought all these keywords, we need to optimize a PPC campaign such that the bids are below $0.15 for ALL the keywords.

Otherwise, these keyword can't be effectively used, without building 300 over different landing pages for 300 keyword.

I've seen some token PPC software that dynamically insert keywords into the landing pages. These methods don't work.

The bids are still around 0.30 to $1.50.

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Aim for the 2% conversion rule. At the start, promote a product that has $50 commission. Most are around $20 to $33. But for safety sake, I’d recommend starting PPC for products that offers $50 commission. Offers that convert well and have high commissions are often secret so you’ll need to put in effort to search for one.

The numbers generally look like this.

You need 4000 views to get 80 Sales, which is $4000 revenue.

Cost for advertising is $0.06 per click x 4000 hits = $240, but let's make it $500.
Profit from Sale is $4000 – $500 = $3500

Its normally a smart thing to build a list of subscribers interested in the same topic as you. So what you need to do is, invest $240 to $500 to get 4000 subscribers, to a landing page, with follow up, this will give you 80 sales and $3500 profit for that month from 1 campaign.

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In PPC Classroom, Amit mentioned Key Compete was a good tool for Keyword Research. I posed them a question.

“Hi Amit and Anik, KeyCompete offers many keywords.

The thing is, even if we bought all these keywords, we need to optimise a PPC campaign such that the bids are below $0.15 for ALL the keywords.

Otherwise, these keywords can't be effectively used, without building 300 over different landing pages for 300 keyword.

I've seen some token PPC software that dynamically insert keywords into the landing pages. These methods aren’t the perfect solution. The bids still fall around 0.30 to $0.60 to $1.50, which means we need to pay $0.30 per click, minimum.

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If you haven’t got into PPC Classroom 2.0, you’re missing out on a ton of bonuses truly worth alot of money. The bonuses individually sold have a combined value of at least $5000. My favorite one is actually Speed PPC, and that is sold for $497.

In fact, if you secure your spot in PPC Classroom 2.0, you will be getting this piece of software for $77. In essence, even if you don’t want the course, you will want to get this software at the mega discount.

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PPC Classroom 2.0 by Amit, the $2.4million dollar Physics guy who "worked" at MIT. They are giving a ton of PPC tips away for free and over delivered on these resources so as to assure you that you can absolutely put your faith in them.

Even if you don't take their course, the free tips alone are worth getting.

A New Age

Folks like Amit are ushering in a new age of Internet Marketing coaches.

What sets Amit apart from many who teach the subject of Internet or Affiliate Marketing is that he does what he teaches made apparent because of the depth at which he shares the PPC affiliate tips. They practice, become successful, then teach.

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Short report of the best affiliate program and how to make it a runaway passive income success. Just giving this away has done well for me. Be sure to grab your copy and distribute it to your list and blogs!

Click Here To Download Your Copy, Get One And Give It Out, Its Doing Great For Me!

I think of many affiliate programs online, GDI or Global Domains International has a fantastic affiliate program. There is nothing on the internet that is as low risk, as easy, and high reward paying as GDI.

And you can market this business online as well as offline.

Offline folks, offline Network Marketers who aren't very savvy to Internet Marketing love this program because it solves many problems they have.

• No selling
• No phone calls
• No meeting up
• No asking people to go down
• No inventory
• Make money even when not doing anything
• Low cost

Offline marketers are dazzled by wonders of Internet Marketing, and rightfully so since you can be playing golf and still be earning a huge passive income online.

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Clickbank now issues weekly checks. (Never seen a Clickbank check? Visit here)

It used to be bi monthly, meaning every 2 weeks you would receive a check. Issue with this is that after receiving your check (takes a week), you'll probably have to wait another week or so for the check to clear. So that's around 4 weeks of waiting time before the money shows up in your bank account.

Clickbank now has shortened this waiting period to 1 week, so you can start cashing in your affiliate checks faster. Nice when an affiliate network listens to what their users have to say!

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Web 2.0 marketing is a style of sharing and marketing that allows you to leverage on social networks to let others know of your services. For example, if a new hip night club is having a special promotion, simply by leveraging of word of mouth advertising and social networks, you can get a huge amount of traffic, referrals and customers!

Here's how you can leverage of web 2.0 marketing

1. Friendster updates

When an individual blogs or updates their details, all his or her contacts are updated. This is free traffic and advertising for your business, website, restaurant, shop etc. Likewise, this can work against you, if the service wasn't good or up to par.

2. Paid advertising in social networks.

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Brits Get Rich In China, If You Can Make It There, You Can Make It Anywhere…The Wild Wild East…Enjoy!

Sherman

PS: Riches and glory for entreprenuers in China, but then why risk $1,000,000s when we can risk 0.1% of the cost with an internet business and reap 10000% profits? Have you reaped the profits of ARTICLE MARKETING in Mandarin yet

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If you've ever thought of doing Article Marketing to drive traffic to your sites. Do be aware that for some article sites, especially the high traffic ones, you can only have a MAXIMUM of 1 AUTHOR account. Yes, you could get away with multiple author accounts.

However, if you ever get discovered, and the article directory manager is not helpful, they can delete your entire account and you lose your article content built over the years and back links over night.

At the end of the day, its always better to

• First build content on your site, before
• Rewriting and posting these articles to article directories.

Don't leave your fate to others.
Hope this quick article tip benefits you! To your internet riches!

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Hi John, we'll arrange a time via email to correspond via Skype. There is no need for the $500. Just be sure to put in effort into your own business!

———————————

Some parts edited

John xxxx
john.xxxxxx@gmail.com | 203.153.xx.250

Hello Sherman,

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Google has just come up with a new browser dubbed the Google Chrome. Download it from

http://www.google.com/chrome

Its nice, certainly could tempt anyone to switch from Fire Fox to Chrome, only thing holding me back is the roboform tool (Internet Marketing essential, IMO) on my firefox. If roboform starts to support Chrome…who knows

Not a roboform user? Check out Chrome, you just might be lured to the power of the Google side.

Enjoy!

http://www.google.com/chrome

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