Weekly Tips
"Sherman! Gimme Some Tips On Pay Per Click Marketing!"
Pay Per Click Lucrative Marketing is a skill practiced by mostly serious individuals who make online affiliate marketing their full time income, and rightly so because PPC is not as simple as picking up a book and reading about it. Google has courses on this subject and they have Google Qualified individuals that take these tests to help Google clients. Some internet business owners hire PPC experts to construct PPC campaigns for them.
This is my motto when doing Pay Per Click Marketing.
"For Every $100 I put into PPC, my return profits will be $700 - $1200." Having a goal setting Pay Per Click Internet Marketing mindset allows us to focus on what we're doing. If we do not set any goals, its hard to achieve income goals, as a product owner, affiliate marketer, CPA etc…
If you've heard about how PPC is turning ordinary folks willing to learn this art into minimum 5 figure earners…its absolutely true, and its 100% faster then building blogs, writing content, hoping that the search engines will pick up your work…although there is nothing wrong with those approaches, especially if you have the time to sit at your computer and write.
PPC is for the lazy person who just wants to construct campaigns and use money to make money…
Here are some tips to help ya out if you're thinking of stepping into PPC.
1. For most folks selling 1 time cj, clickbank $30 com products, don't send traffic directly through an affiliate link. Spend money to get a domain name and webhosting and send traffic to your own website 1st. If you cannot afford this, hmm, its hard to enjoy the "internet riches" lifestyle…
2. Don't bid more then $0.30. Go for low hanging fruit, if you cannot bid $0.80 to be in the top spot, don't get into a bidding war with another competitor. Try thinking out of the box and search for another keyword.
3. Always send PPC traffic to a landing page…whatever niche it is.
4. Market residual income programs with PPC, this is the surest way to give you a good ROI.
Pay Per Click Marketing can quickly and easily earn a person residual income when used correctly. The PPC mindset is = "For every $100 I put into this machine, I get $700 in profits", so $200 = $1,400…
Find a good residual income program, set aside a $200 budget and give it a spin!
To Your Success!
Sherman Choo
Affiliate Marketing - Pay Per Click Marketing For Instant Success
Pay Per Click Marketing is an affiliate marketing skill practiced only by successful affiliate marketers. The reason for this is that most affiliates do not fancy the idea of spending money everytime there is a click on their ads and one can lose money if there is not a solid business plan in place. Pay Per Click Marketing in the right hands is the fastest way for anyone to get results online, in hours or days from the day the ad was placed.
Getting started in Pay Per Click Marketing is very simple. All we need to do is go to any one of the major search engine providers such as Yahoo Search Marketing, MSN Marketing and Google Adwords Marketing and setup an account. Setting up an account requires a debit or credit card. This is also a possible hurdle for some interested in online marketing but unable to get started because of lack of this tool. Many banks now allow their ATM cards to function as a visa card.
Pay Per Click Marketing never gets saturated. Compared to other forms of advertising such as ezine advertising that can generate sales…however one needs to place ads, or solo ezine ads to test if the subscribers to an ezine newsletter is responsive to an ad. So its either a hit or miss. For this same reason, PPC is especially good for affiliates in the MLM or network marketing arena that are looking for ways to generate leads for their business. For example, while your upline may have success advertising a business opportunity in a certain ezine with 5000 subscribers, over time that pool becomes saturated with the same ad and this resource pool will no longer be beneficial to the sponsors downline.
PPC however takes some skill and time to understand the intricacies of the advertising system. The best way to succeed in PPC is to have a business model that is long term, in other words, we need a business plan that either has got many products we can introduce in time, a recurring charge business model such as a membership site or a high ticket item. Once the business model is in place, we can send instant traffic with Adwords, Yahoo, or MSN. Such business models will give you a high chance of earning $1000s with PPC in net profits!
All the best to your internet business,
Sherman Choo
Pay Per Click Marketing - How To Make Money With It?
Pay Per Click Marketing also known as PPC is a form of paid advertising. While the sound of paying money per click sounds like a big hole in your pocket, PPC is potentially lucrative in the right hands.
There are many services that offer PPC advertising. A few that I've used with good results are Yahoo Search Marketing, MSN, Google Adwords, Adbrite and Bidvertiser.
The main thing when using Pay Per Click advertising is to have some sort of tracking. These tracking codes are provided by the advertising services. All that needs to be done, is to simply copy these codes and paste them before the /body tag. If that sounds difficult, its actually quite simple once you give it a try.
Once the tracking codes are in place, we can understand what is making money, and what is not. For example, if a keyword is only giving you 10% conversion rate, then either we lower the bid for that keyword…or discard that campaign altogether.
When doing PPC, its important to understand the life time value of a customer. Ultimately, your goal for PPC is to bring a curious surfer to a customer. This is also known as conversion. From my experience with Pay Per Click Marketing, the best way to succeed with PPC is to have a product that is recurring in nature, as compared to a 1 off sale.
Products that are recurring in nature can be webhosting, membership sites, dating sites. Any product that requires a monthly subscription gives you a good chance of making good money with PPC. Alternatively, if you're looking to sell a 1 off product, then, you will need a different strategy. This will involve building an email list. This is because after a customer purchases a product from you, by being on your list, you will be able to introduce complementary products to the same customer.
Mastering Pay Per Click Marketing is an excellent skill to learn because it generates results very quickly. I have been doing pay per click for 2 years and its one of my top recommended money making methods. Give it a try, you may like the results!
How To Get Traffic To A Website - And Earn $11,737/Mo Doing It
Most sites have little traffic going to their websites, or not as much as they would like. In fact , you need only need as little as 15-40 real visitors a day to earn an internet income of $1,000 per month online. Then just by ramping up the traffic, we can expect to experience a proportional revenue increase.
1. Search Engine Optimisation
If I were to do Search Engine Optimisation, the 1st page would normally be a landing page. The subsequent pages would be either a blog, article pages with the main keywords that I want to target on each specific page. A website with just a few pages can rank very well even if there is not much article content. If the site offers a real service, and good user experience, you can expect Google to have it indexed on the 1st page.
2. Pay Per Click Marketing
This is one of my personal favourites. There are many subjects written on how to go about using Pay Per Click marketing or PPC. PPC includes Adwords, Yahoo Search Marketing, Bidvertiser, Adbrite. Adwords actually has a course for this if you're interested to become an Adwords Qualified Professional. PPC generates both expenses as well as revenue. You will need a good business model before spending money on PPC.
3. Article Marketing
Article Marketing can be tied in with SEO. In fact, you can get your site indexed very quickly, just by writing a few articles and having a few article directory links pointing back to your site. Share your knowledge with others by writing bite size, digestable articles and Google will index the content quickly.
How To Get Traffic To Your Site?
There are many ways to get traffic to a site. The fastest of which is paid advertising. In my view most beginners don't want (or don't dare) to pay for online traffic. 6 figure earners are willing to pay for traffic because this allows a quick way to test their advertising message, which contributes quickly back to their income.
"You could say the rich get richer and the normal…stay the same…"
Its cost efficient to budget $50 to test an ad copy, then to spend 14 days getting into the indexed pages of Google and Yahoo. And even after your pages get indexed, there will be another long wait as you struggle to get repeat visits and eyeballs to your website.
Copy writing is an interesting skill. Though we can't be 100% sure of one person's reaction to a message or communication, we can with a frightening degree of certainty predict the proportion of folks, that will react to a piece of communication. Say 100 people read your message, 2 persons take action, that's a 2% conversion rate and you can demand similar results everytime 100 "TARGETED" folks read the same information.
Paid advertising can get 100s of targeted people to see your message over a few days. We then set up a "PPC tracking campaign". From there, you can check you sales profits versus cost in just days…
I often do this for new websites, and track my results with scripting to understand where the traffic is coming from. This is important because then we can understand what makes money and what does not.
Anyway..will share more on this when time opens up… meanwhile give PPC a try…because it works!
Make Money Blogging - Is that the best way?
For most people who are sole owners of their own internet business, blogging is a way to generate an income, where the expense are low, and you only need good writing skills and a free blog from blogger.com. Blogs can be monetised by putting banners and paid advertisements on the top and side. A blogs purpose allows you to connect with an audience that have immense interest in your thoughts and sharings.
Platforms you can blog with:
Blogger: This is a free service from blogger.com. The layout is very easy to use and you can monetise the blogs with Google's Adsense. Registering for Adsense is as simple as visiting Adsense.com. Copy down your Publisher ID and insert it into your blog. This will allow advertising to appear on your blog based on the content you've written.
Wordpress: This is an example of a Wordpress blog. Wordpress has many plug-ins you can use to enhance your blog. It has also many designs and themes you can choose from. Some themes are pre loaded with money making adsense advertising. Wordpress is best used with a domain. Usually when you purchase a domain and webhosting, you'll be able to install wordpress on your website. So say if my website is shermanchoo.com, then I can install the default wordpress blog from my hosting cpanel, and later ftp some new templates to my theme folder. Wordpress is a little more advanced then Blogger.
While blogs can make one money, not many will reach a 5 figure income from blogging alone. Blogs should be used as a medium of communication where you can offer tips and advice for customers in your niche. To get repeat visits to your blog, you'll need a mailing list of folks in your niche. By combining a blog with a mailing list, that will greatly enhance your income.
A 4 Year Affiliate Marketing Timeline
It must have been at least 3 years since I stepped on to the net. In this post, I thought I'd share a little of what my back ground was. 7 years ago, I graduated from Singapore's NTU. I was not the best student, in fact most people knew me more as a full time dancer rather then a student. I did Latin Ballroom and competed in Cha Cha, Jive and other latin dances. For now, I just dance socially and spend alot of time working on my golf swing.
Anyway… I came online in 2005. That was about 4 years ago. Here's a timeline of my journey, maybe its similar to yours 
2005
Joined Network Marketing because of a friends recommendation. It was an interesting journey, I actually came online and googled "How To Succeed At Network Marketing". Read a couple of articles about the subject on how others built an MLM business using just the internet and some essential tools. The idea was generally there, however there was some essential flaws that caused alot of leakage. In other words, alot of money is spent unwisely. In order to maximise and stretch our dollar means not spending on useless tools that don't add to your bottom line.
To make massive money online means a low start up cost and profits within 30 days.
2006
I paid $2300 for an Internet Marketing course. The course itself was generally ok, but not worth the $2300 price tag. In the forums, there was much unhappiness about the lack of results. When you visit a doctor, you expect to be paying for results. So when many people were not able to get the results they wanted, which was a 6 figure income in a few months, there was hue and cry.
2007-2008
This was my break through year. I can say that if you have no one to model after, learning how to create a recurring income for yourself is like riding a bicycle. You'll be falling of your bicycle at the start, but once you got those wheels turning, you'll be having a great lifestyle. And that means, going for vacations, playing golf, swimming, doing what you like to do.
Here's a break down of the 7 skillsets a high 4 figure - 5 figure income online will normally have.
- Monetisation Model
- Pay Per Click including MSN, Yahoo, Adwords, Adbrite, 123 Search
- Auto Responder Integration, knowing how to integrate Getresponse, Aweber, Ebizac into webpages, websites
- Simple Web Design & HTML
- Tracking & Tweaking
- Simply Copy Writing
- Knowing what to outsource
- Traffic Generation including, Video traffic, Article Marketing, Pay Per View, Co Reg, WEB 2.0…
- Blogging, using WordPress, Joomla or Blogger
- Bonus skill - Graphic Design
Monetisation ranks high in my list because this ties in with the importance of having a recurring income niche in your monetisation portfoilio. This can be webhosting, dating membership sites, any recurring sales products such as health food. This is the quickest way to earn a CONSISTENT Income. Some folks have good PPC and tracking skills. Thus, they are able to know which keywods are paying them, which sites to avoid having their ads show up etc. In this case, they don't need a recurring income model, they just have a consistent flow of traffic to a high converting item. The constant traffic and high conversion item becomes a recurring income model.
If once decides to go into Affiliate Marketing, there are 1000s of products once can sell. I recommend getting into a recurring income model because this sort of money increases over time.
Click here to learn how I paid for my $700,000 condomenium…
Email Marketing - Many Links or Just 1 Link At the End of The Email
If you're into email marketing, you will want to include the same link in your offer as many as 3 times. This sounds like alot, however the more times someone sees the link, the greater value the link has, and the greater our desire to click on it to find out what lies on the other side of that click…
Placing and email in your link multiple times psychologically compels someone to take action. Especially so if that person you're emailing to has opted in to learn more from you. If that person was not an opt in, then whatever one does simply looks like spam, which in any case, it is.
Email sales is about making it easy for someone to get what they want without doing alot of clicking. Clicking is tiring and takes effort. When we make things convenient for others to take the action we want them to take, they will naturally do so!
What is the Plug In Profit Site?
Should you get a Plug In Profit Site?
I know 1 person who has done very well in it (close to 6 figures), and folks who don't do well.
Your income streams will come from:
- Success University ($129.95 one-time + $55.95 recurring)
- SFI ($29.95)
- Empowerism ($24.95)
- Host 4 Profit ($24.95)
- GetResponse ($17.95)
Your total cost in the each month, less the Success University one time fee is $153.75 , including the Success University one time fee would be $285.75.
If you have a database of 2000 new comers, they will probably not do very well in Pips. This is because $153.75 per month is quite alot of money and that is the business setup alone. If you include advertising cost, such as Ezine advertising or Adwords, that will require another $100 to $150 per month.
A ball park figure for a Pips site to be up and running is ($285.75 + $150)=$435.75
Most newcomers will be unable to make $435.75 their 1st month.
The best way to succeed with Plug In Profits is to already have an existing database of affiliates that you have. In other words, before you join PIPs, be sure to have anywhere from 700 to 1000 persons in your database that are trained in Affiliate Marketing. Then you simply refer PIPs to them, and they will be able to build the business quickly because of their exisiting Affiliate Marketing knowledge, connections and customer database.
Should you join Plug IN Profits?
If you're a seasoned affiliate marketer in the make money online niche with a make money online database of trained affiliates, then yes.
If you're just starting out, I recommend you try something else without the $435.75 recurring cost.
I would say that if someone were to go into the passive income business, they should focus only on a small set up cost, with a big budget on advertising. For example, if your business setup is $30, then your advertising budget would be x3 that or $90. The reason for this is because making money online is mainly about the marketing and driving traffic. If you have this ratio right, you will stand a good chance of success in the recurring income business, or any niche for that matter.
If the setup bulk is too heavy, less money is channeled into building and maintaining your customer database. A simliar analogy would be setting a shop in an area with expensive rent where money you make is paid to support the rent, and not into your pocket. If however, you setup a cheap $30 lemonade tent (business setup cost) in the middle of the desert, along the path where travellers (traffic) pass, you'll be hearing your cash registers ringing off the hook. An extremely low setup cost maximises your profits.
To learn something difficult and make money forever…
Internet Marketing - Are You Outsourcing?
For most people who want to start a home business, they fall under 2 categories. They have time or they have money from their current/previous jobs. If you have savings, its certainly much easier to get started in a home internet business because you'll be able to invest in resources that would save you alot of time.
Some tools are very necessary for an internet business, without which its hard to sustain a long term business.
If you don't have the money to invest in an internet business, then you'll need to invest time, and invest your early earnings into outsourcing your work. Creating cashflow allows you to spend $100 and earn $200, rather then spend 1 hr to earn $200. Making your money work for you will set you financially free.
Before deciding what to outsource note down your strengths. You may be good at everything but its important to do what you're best at , and outsource the rest.
1. Are you a tech expert?
This means…are you good with autoresponders, and html code? Knowing how to work with WYSIWYG editors will allow you to produce simple and nice webpages. Hiring a websdesigner will cost you around $400 to $1000 depending on the website you require. HTML and working with WYSIYWG editors is really easy once you know how and its worth spending time to learn how to do basic webmaster tasks.
2. Are you good at writing or producing short audio and videos?
The internet is a medium for audio, visual & written communication. Writing means sending out messages that allows you to connect with your audience. In a nutshell, online marketing is this. You advertise, your audience responds, you reciprocate. Think of a movie star who sells his film, the audience responds by watching the film (applauding if its good), the movie star reciprocates by thanking his fans for their support and continues to produce better films.
