Sherman's Wealth Marketing Tips

1000 Spots => http://www.automaticinternetincome.com/ppcbully

1000 Spots => http://www.automaticinternetincome.com/ppcbully

 Update: The Final 10th June Results

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Ever wondered if a paid advertising campaign was working and whether to continue or stop the campaign? If you're ever in such a scenario, the campaign is breaking even or just slightly profitable, and that's not a good place to be when doing PPC.

I'll describe a couple of things you can do as well as typical scenarios.

1. Delete all the keywords that are too expensive. ($0.50, $0.90, $1.50 onwards) 

If you cannot afford to bid on expensive keywords, don't force yourself to. 90% of the other advertisers are probably suffering. In niches im in, I do have a mental recollection (PPC Bully does help) of which ads are new and which ads have vanished. Most of the ads bidding for expensive keywords will vanish in less then 7 days. Even those will good conversions will end in 20 days.

There're 2 kinds of expensive keywords.

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Here's one question that we see in forums. Should we bid high for keywords on a new campaign?

Sometimes people bid high in order to achieve any of the following.

• To get their keywords activated.
• To quickly study where converting ads are showing up on the content network.
• Good keywords often cost more, bidding high allows them to discover the higher cost keywords that convert.

Once the keywords are activated, to see profits, they'll discard the keywords, placements that aren't performing and slowly bid down on their keywords.

The downside of this method is that its an expensive route to do PPC, not necessarily good for the brand new online marketer.

My own preference is that its better to err on the conveservative side and start of campaigns small, slowly building them up over time, say every alternate day.

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Especially for Adwords, the main page requires unique content or otherwise modified content that mean the same thing, never word for word with another PPC landing page.

By producing unique and about 500-1000 word content on your domain main page, you will almost never get google slapped. And by that I mean paying $8 to $15.00 bids. The google review team will often look over your main domain page to see if its some cookie cutter site, comparing it with another landing page on the Adwords PPC network advertising for the same keyword.

If it does resemble, your keywords will be hit by $8.00 – $15.00, while the original site gets the low bids.

Google understands that people who pay for clicks must generate some sort of revenue. So while they want advertisers, they can't have 20 advertisers advertising the same message word for word.

Imagine a searcher clicking on 8 ads and visiting landing pages that are exact copies of each other. Because the ad is most of the time different, the searcher's expecation on clicking the ad would be a landing page providing content that is different, a contrasting view perhaps.

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When doing PPC, its important to note a few things.

1. Set aside a budget of $500 – $1000.

1st thing is to set aside $500 – $1000 to do PPC, especially if you plan to market products from the CPA or any other affiliate network. This is because keywords that center around products within the affiliate networks often will cost a premium if you plan to do search marketing and direct linking. Keywords surrounding these products will often convert, but will cost a premium. Its possible to earn a 50% ROI. So if you spend $1000, you can expect to earn around $1500, with $500 profit, in 15 days.

What happens if you don't have a $1000 PPC fund, then its best not to go for the obvious keywords that are making money. Leave that for the big boys that have Huge Limits on their credit card. Without a large PPC budget (say $3000 to $10000 per month), you probably can't survive sufficient clicks on the big keywords to test conversion, adjust bids and become profitable.

Some clicks can go for as much as $3.00/click and that's because these affiliates know their numbers and are prepared to earn less.

Some affilates break even on the big keywords and build a list where they will earn from the backend.

However, if you're starting with a smaller budget, it doesn't mean you can't be profitable. In fact you can be more profitable by doing a little extra homework.

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