Optimizing a campaign can lead to exponentially increased profits. Eg, after optimization, $0.30 a click decreases to $0.1 a click. at $0.30 a click, 100 clicks cost $30 at $0.10 a click, 100 clicks cost $10 Traffic can also increase because relevant ads get to show up more often. Increased Traffic +Cheap clicks = Significantly Increased Profits Eg, at $0.1 a click, we may get 300 clicks for $30. With cheap volume means $500 to $2000 profits a day. Have you optimized your advertising campaigns today?